Essay About Media Influence On Youth

Media Influence On The Youth Essay

Media Influence on the Youth

Media strongly affects youth culture. The media executives are quick to defend their role in youth violence and bullying while selling millions of dollars in adds focused on youth.

TV producers, network executives, motion picture companies and others in the media deny any impact of their programs on the attitudes and actions of youth. Meanwhile they continue to spend millions on special effects and marketing geared to increase appeal to youth markets. While corporations spend millions on market research and advertising to create products and campaigns targeted at a youth demographic, they still deny their ability to influence youth. If this were true to fact, would NIKE continue spending millions every year on product development, marketing and advertising? Would McDonalds still be using cartoon like characters to sell hamburgers? Would music labels be increasing the level of violence and sexual content in the music geared towards the youth audience? Would liquor companies be using youth oriented activities in their advertising? Of course it works on influencing youth and its ideals advertising would not be a multi-billion dollar a year business. If it had no influence, M-TV would not have consultant on staff spending huge amounts of money to ensure they keeping up with youth culture.

Clothing companies are spending millions to get young good-looking individuals to make plain and boring clothes look appealing to youth. Youth respond to visual advertising more than other forms. This is due to the fact that youth want to...

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Essay on The Impact of Media on Teenagers

985 Words4 Pages

The media is a huge part in everyone's lives and they have a great influence on the actions we partake in on a daily basis. Though adults don't usualy fall into the pressure of the media, young children and teenagers ae highly sussestable to what the media is telling them to do and what's 'cool'. A major action glorified by the media is smoking and it pressures minors to take up the horrible habit as an attempt to be happy or some how be like their favorite celebrity. Media and holly wood especially have both contributed to an era of people smoking and are a direct cause for the increase of youth smoking today. Before the health risks were discovered, in the 1960's, the glamorization of smoking by hollywood began and as a result, by…show more content…

The media is a huge part in everyone's lives and they have a great influence on the actions we partake in on a daily basis. Though adults don't usualy fall into the pressure of the media, young children and teenagers ae highly sussestable to what the media is telling them to do and what's 'cool'. A major action glorified by the media is smoking and it pressures minors to take up the horrible habit as an attempt to be happy or some how be like their favorite celebrity. Media and holly wood especially have both contributed to an era of people smoking and are a direct cause for the increase of youth smoking today. Before the health risks were discovered, in the 1960's, the glamorization of smoking by hollywood began and as a result, by 1965 50% of men and 33% of women smoking cigarettes. (http://www.tobaccofreeca.com/ ) Popular tv shows and commercials broadcasted actors smoking and ejoying themseves, becomming happier which the audience viewing it saw as something they could do and enjoy too. Actors and actresses were endorced by tobacco companies to be shown using their products which is what caused a spike in tobacco use in movies adnd tv shows during this time to spike. The most famous and influencial actors were chosen to appear on commercials as away to increase the sale of tabacco use for that certain company.( Elfenbien) By using this tactic, viewers would see their favorite celebrity smoking and think to themselves that's what they had to do in order to be like

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