The Past Present And Future Of Mcdonaldization Essay

Is Classical Sociology Still Relevant Today? Essay

1219 WordsJun 3rd, 20135 Pages

Choose any one concept or argument developed within classical sociology. Critically evaluate the use made of this concept or argument by contemporary sociology in trying to understand a current social issue
This essay looks at the argument taken from a classical sociologist called Weber, throughout this essay it explains rationalization and how it has become modernized using Ritzer to explain this by demonstrating his McDonaldization theory. The theory will be clarified by contemporary sociologists by looking at their strengths and weaknesses and how rationalization relates to a current social issue such as globalisation becoming such a problem in today’s society due to a wide population of fast food restaurants causing obesity to rise…show more content…

Max Weber used the bureaucracy to represent how the society changes over time whereas Ritzer sees fast food restaurants as a better way to describe how societies change and become more of a contemporary thought pattern. Ritzer understands McDonaldization as a process in which it is slowly taking over the world, he says it can be summarised by just one small quote “the principle of fast food restaurants are coming to dominate more and more sectors of the American society as well as the rest of the world” (Ritzer 2008). He states that the past, present and future of McDonalization has appeared from the iron cage to fast food restaurants which shows that rationalisation is still developing, the iron cage is a way to describe it in the past and McDonaldization helps to describe it in today’s society, rationalisation will continue to progress until other contemporary sociologist find different ways to define it. Although McDonaldization offers many advantages as it gives customers quick food at low prices it also has disadvantages just like the bureaucracy they both suffer from irrationality, like fast food restaurants a bureaucracy can be a ‘dehumanising’ place to work and be served by. Many things are developed by technical devises rather than the human hand (Wynyard 1998)
McDonaldization is viewed to be one of the reasons behind obesity. This is due to people

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Introduction

In his book entitled ‘The McDonaldization of Society’, George Ritzer nicely encompasses concepts from sociology, management, and economics to provide a profound understanding of our modern society. According to George Ritzer, McDonaldization is defined as the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world. Toys “R”Us, Wal-Mart, Gap, Jiffy Lube, and Home Depot are all examples of companies that want to become the McDonald’s of their industry. The success of McDonald’s is also evident worldwide as over half of the company’s revenue comes from overseas operations serving 50 million customers a day. Indeed, this…show more content…

The third explanation for the rush toward McDonaldization is that it meshes well with other social changes taking place throughout the world. The fast-food model thrives in a society that emphasizes mobility; therefore these restaurants suit a society in which people prefer to be on the move.

McDonaldization and Efficiency

Although the fast-food industry did not create the desire for efficiency in society, it has helped efficiency turn into a universal reality in everyday life. The streamlined process of McDonaldization has spread to other restaurants within the fast-food industry. Other restaurants such as Taco Bell, Burger King, and Domino’s have all created processes to get customers in and out as quickly as possible. The frozen food industry sprang up as a result of the demand to speed up and simplify home cooking. Dieting and exercise has been affected by McDonaldization as well. Diet books now promise shortcuts to weight loss, pills are sold to lose weight, and diet centers sell prepackaged dried food. Some other areas of society that have been affected by McDonaldization include shopping, higher education, healthcare, and entertainment. The department stores, shopping malls, and even gas stations have all become streamlined stores which allow consumers to buy products quickly and efficiently. Universities now provide assessments that can be graded by a machine, leaving academics more

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