How to Write a Successful MBA Career Goals Essay
The MBA application essay; it’s the most feared part of most applications. Whether you have to write 1,000 words or just 500, saying everything you need to say in a concise, intelligent, and appropriate manner isn’t easy. In fact, it can be incredibly frustrating. And while every school asks different essay questions, there’s one question you’re almost guaranteed to see, “What are your short-term and long-term post-MBA career coals and how will School X help you achieve these goals?”
The career goals essay is one of the most common and also most difficult essay questions. On the surface, it seems simple, but there’s a lot of work required if you want to wow the admissions committee (adcom). It all starts with the question.
Breaking Down the MBA Career Goals Essay
Before you can write your career goals essay, you have to break it down into digestible and answerable pieces. There are six pieces to the career goals essay that you’ll need to consider before you begin writing.
1. Where are you now?
Before you can talk about your goals, you have to know where you are now and so does the adcom. This means that your essay will need to concisely describe your current position so that you can better explain your goals.
2. What are you short-term goals?
Short-term and long-term goals are not the same. Short-term goals refer to your immediate plans after graduation. Is there a particular industry where you want to work? Do you have a job or promotion in mind? Where do you see yourself in the immediate months post-MBA?
3. What are your long-term goals?
Long-term goals take a little more thought. You might not be as specific about companies or job titles when talking about your long-term goals, but that doesn’t mean you shouldn’t have a plan. Think about where you want the MBA to take you in ten or twenty years.
4. Why will an MBA help?
Next, you need to discuss how an MBA will help you achieve both your short-term and long-term goals. You’ll need to discuss technical skills, analytical skills, focus areas, and more.
5. Why is the School vital?
You need to make your essay personal. Not just any MBA should work for your goals. You need to explain specifically why School X is vital to your success. Get as specific as possible.
6. Why now?
Finally, you need to discuss why NOW is the best time to get your MBA and pursue your goals. Make a case for why this year, this class, and this moment are vital to your life.
Writing the MBA Career Goals Essay
Now that you know all the components of the essay, it’s time to start writing. To successfully answer the question, there are a few things that you need to keep in mind.
You need to be as specific as possible when answering each of the six parts of the question. MBA adcoms want to see that you have a specific direction in mind and that you have valid reasons for your choices. If possible, you should be able to specify your preferred industry, job function, skills, ideal company, and more.
For example: Talk about how you want to move into a career in Finance and gain a job at Goldman Sachs. Then, talk about how the MBA will help you gain technical skills in Finance and Accounting as well as analytical skills in Corporate Strategy and Strategic Planning. Finally, discuss how the case competitions at School X, as well as the MBA Finance Club, will prepare you for this career field.
Adcoms want you to dream big, but they also want you to be realistic. There’s nothing impressive about an MBA career goals essay that describes a future path that is unreachable or illogical. Unrealistic goals will not serve to demonstrate that you’re ready for an MBA. Instead, you need to walk the fine line between thinking big and demonstrating that your career path has been well thought out and planned. Look up hiring trends, services, organizations, market status, and competitive concerns within your desired industry and companies.
For example: It’s okay to talk about your goals of managing a billion dollars, but you should indicate that this is a long-term goal, and you have a plan to reach it. Go step-by-step to illustrate that you know what it takes to reach your high aspirations by first talking about starting as a Finance Manager and slowly working your way up over twenty years.
Adcoms can smell BS. You have to convince them that you are genuine in your interest of not just the MBA but of earning an MBA from School X. Take time to do your research and dig deep for those specific offerings from the program that will best serve you and your goals. If you can name specific classes, on-campus impressions, or information you’ve learned from alumni to demonstrate your genuine desire for an MBA, you’ll be in a much better place.
For example: Set up an interview to talk with an adcom or alumni before you write your essay. Then, during that interview, ask questions that will give you the information you need to beef up your essay. If you can talk about how an alum took the same career path and succeeded, you not only demonstrate your interest but your keen intellect.
Finally, make sure you write an essay that is clear and easy to read. Don’t worry about crafting the next great American novel. Instead, focus on answering the question as simply as possible and including all the necessary pieces. This is not a creativity contest. Instead, create a simple outline that you can fill out to answer the six components of the essay.
For example: You should write out the six questions (career analysis, short-term goals, long-term goals, why MBA, why School, why now) and come up with your answers separately. Then, once you have the outline and all the pieces, compile them together into a cohesive story. Don’t try anything fancy.
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Why is an MBA a critical next step toward your short- and long-term career goals?
My short-term goal is to excel in a “product management” or “new product development” responsibility area of a global financial services corporation. Such a role will help me develop an in-depth understanding of consumers’ needs and commercialize innovative financial products/services on an international scale. A larger corporation would also bring in the opportunity of managing complex operations and enhancing team-building skills by working with professionals from varied functional and cultural backgrounds.
The accomplishment of my near-term objectives will further facilitate my long term goal (in five years) – which is to identify and provide innovative products/services in the field of consumer finance in India. I thus plan to establish and operate a full service financial services firm that will offer a range of services suited to the emerging Indian market.
An M.B.A program at this stage in my career forms the first step towards actualization of my career objectives. While my undergraduate B.B.A degree did equip me well for the objectives at that stage, a global M.B.A from The Tuck School of Business will enable understanding at a higher level of enterprise complexity and at a cross-functional level. More specifically, during the M.B.A program finance is taught through lectures that cultivate “intuition”. Such an approach will help me gain sound fundamentals and also develop well-trained entrepreneurial instincts in my chosen field.
With a sales and customer relations background, knowledge in marketing will help me proceed further beyond “deal-making” and “follow-ups” towards identifying and assessing market opportunities, product positioning, media planning and marketing communications. The case study method of teaching in marketing and other subjects will help me gain deeper insights and assess both strategic and tactical issues. I also hope to equip myself with advanced analytical tools and techniques that will foster managerial efficiency. Graduate education in management will thus help me develop a structured approach towards refining ideas and developing fail-proof implementation plans.
Why is Tuck the best MBA program for you?
The M.B.A program at the Tuck School of Business suits my educational objectives from a range of perspectives. The program’s emphasis on leadership makes it a great opportunity to prepare myself for the managing responsibilities in a people-driven financial services industry. The school’s industry centric approach is evident from the multitude of guest speakers – the theme being embedded deep into every course. The Tuck Global Consultancy is yet another medium for quickly applying concepts learnt during the program. The program electives in, often, cutting-edge areas of Marketing (database marketing), Finance (Corporate and private equity finance) and New Ventures – in fact create a concern of choice and time constraints of quality interaction with world-renowned faculty, consultants and industry-leaders.
The Tuck School of Business ranks among the premier, truly global business schools with multiple levels of student diversity and excellence. It thus provides the platform to interact with “The Best of The Best” and grow through a range of co-curricular and extra-curricular activities for a parallel combination of functional and leadership development. The emphasis of fostering win-win situations among students marks a philosophy of long term gain for all those involved. Last but not the least, the School’s distinguished alumni base brings in networking opportunities that could help me find a mentor and also the right venue for growth. It is thus my destination of choice for pursuing an M.B.A program.